As much as some of you dark brown brunettes want to go platinum, picking a hair color isn’t about trends. “I always tell my clients that when it comes to choosing their color, you have to take into account your skin tone, eye color and lifestyle. So, I make sure they have time to maintain the color they want and make sure it also fits their personal style,” says Aura Friedman, celebrity hair color expert for Nexxus. A good rule of thumb is to stay within your natural color’s shade range and pay attention to your skin tone (and undertones). By doing so, you’re bound to choose the right color to enhance skin, brighten up your face and complement your cut.